Missha is Korea's top cosmetics and skincare brand. With over 3000 stores worldwide, it has created a niche for itself in the fashion world with its high quality products at good prices. Missha was launched in year 2000 in South Korea with the notion that makeup should be affordable as well as have high quality ingredients. Missha is launched in the Middle East by Fakhree al hindi group of companies. Missha's Idealogy- 1.Quality before Quantity Using state-of-the-art technology to extract plant substances, we produce the best products at the lowest prices possible. Our products reflect our belief that the inside is more important than the outside and that content is what really matters. 2.Customer Service Suggestions and opinions submitted via Internet or in person are used to reflect on our products in hope to become a brand that evolves through customer feedback. 3. Customer profitability MISSHA has simplified the distribution chain in order to allow our customers to be profitable. We will continue to serve our customers in the most advantageous ways. 4. Social responsibility Our company will share the profits achieved through sales to assist neglected and estranged neighbors. We will also promote recycling because environmental protection is a great priority to our company.